For SERENI, a premium tea brand, we crafted a brand identity that epitomizes elegance and serenity. Our process began with an exploration of the brand’s essence and target audience, focusing on conveying luxury and tranquility. We designed a sophisticated logo and visual elements that reflect the calming nature of high-quality tea, using soft color palettes and refined typography. The final identity captures SERENI’s commitment to providing an exceptional tea experience, standing out in a crowded market with a design that invites moments of relaxation and indulgence.