For Karashin, a fun brand specializing in spicy Japanese sauces and foods, we created a vibrant brand identity featuring a fiery Daruma mascot. Our creative process involved combining traditional Japanese symbolism with playful, modern elements to capture the brand’s spirited personality. The fiery Daruma, engulfed in flames, embodies both the intense heat of Karashin’s products and the lively, fun character of the brand. The result is a dynamic and eye-catching visual identity that stands out, celebrating the bold and spicy flavors Karashin brings to the table.